SEO for News Publishers
SEO is perhaps the top web property that even some of the biggest online publishers struggle with. Large news and publishing sites suffer from a host of technical-SEO issues that lead to poor indexing. In our years of experience, we’ve seen that this gap is most often a result of outdated SEO knowledge, lack of core SEO fundamentals & most importantly, the absence of a strong team. If you are relying solely on content to maintain basic traffic numbers and to get listed on Google News, then, the issue goes beyond content – At the end of the day, SEO for news sites and online publishers should be more than just content, keywords, and links
VcreateU Google News SEO consulting service brings together a team of experts who’ve managed to turn around even de-indexed sites on Google SERP, Google Discover, and most specifically, Google News Search. Our strengths lie in Technical SEO, Content Strategy, Information Architecture & Taxonomy. With our data-driven approach to SEO, we ensure that you are able to attract, engage, retain audiences, and, ultimately, improve performance over time.
Benefits Of Google News SEO
“If it isn’t on Google, it doesn’t exist!” – Jimmy Wales, Internet entrepreneur
Ranking on Google News unlocks a global audience, something that’s otherwise not possible without serious location-based efforts. To add to this, due to the timesensitivety of content being published, the Google News crawler indexes news in real-time, meaning, instantly traffic and visibility.
Google automatically adds a badge of authenticity to your website. When a site is listed on Google News, it’s assumed to be a legitimate news source and there is a level of implied trust attributed to it. This would mean that other publishes, bloggers and news editors would look to link to your story and audiences will look at you as a subject matter expert.
Improved Organic Traffic
A direct link from Google News would definitely have a positive impact on search rankings. When Google considered your site as ‘high authority’, it starts ranking on the top of the results, driving organic traffic and performance.
Benefits Of Google News SEO
Key areas we cover in our News SEO Framework
Assessing the Readiness of the website for News visibility
Prerequisites & Compliance adherence audit & Recommendations as per gap analysis wrt Google news Guidelines, key checklist items
- Site Structure
- Permanent Section Pages
- Content Accessibility
- Google News Sitemap
- Language Requirement
- URL structure
- Structured Data
- Image Optimization
- Page Loading Speed
- Artificially Freshening
- AMP Implementation
Realtime News Topics Seeding Framework based on SERP data
VcreateU In-House SERP Proprietary Tool which can be used by the Editorial team to:-
Assess real-time on a daily basis that what are the Top 5 stories that are ranking on individual Target keywords
- Competition Landscape-Topic wise or Topics-cluster based dominance analysis
- Freq or lifespan of a particular News visible on Google Top stories section for a given keyword (This will give help us in understanding the volatility & identifying/shortlisting evergreen stories type which has a longer lifespan of >3 Days
- VcreateU Inhouse Competition News stories assessment Tool, key insights:-
- News stories publish rate Freq, Top-performing stories along with Traffic & performing keywords
- Identify Template-based content strategy used by competition covering entire news lifecycle i.e Pre-event, during event & Post-event
Index Intensity & Crawl Assessment Framework
- Time gap b/w News publish vs Indexation (Idea time should be 30mins)
- Detailed Breakdown of Time Lag b/w publish & Indexation at different intervals i.e >30 mins, 30mins-1hr, 1hr-5hr, 5hr-12hr, 12hr, -24hr, >1 Day, >2 Days
- Recommendations to increase the Index efficiency & crawl intensity
Technical SEO Audit for News Publishers
We ensure that publishers and news websites adhere to Google’s best practices on various fronts, such as usability, structured data, and more. With our sound technical SEO audit, see the ranking dividends pay!
The aim of our technical SEO is to identify and rectify all technical SEO problems of your news website.
We check key performance indicators, such as
- Site Architecture
- Internal links
- News XML Sitemaps
- Indexation Speed & Efficiency
- Crawl Speed, Efficiency & Errors
- Mobile Performance
Our SEO consultants monitor Google Search Console every day, which allows us to maintain, troubleshoot, and analyze the website performance on Google Search.
Google doesn’t treat “news website sitemaps” like every other website’s sitemap. Google has laid out some important guidelines for sitemaps in the news vertical. Our SEO team makes sure that while creating a sitemap we must follow all those guidelines, and include all the relevant pages